About Company:
SNAD Developers is a premier IT software development center, offering top-notch, innovative software solutions tailored to meet the diverse needs of our clients from multiple global locations. As a leading offshore development hub, we drive business growth and innovation through cutting-edge digital transformation services.With a focus on excellence and efficiency, we create extraordinary solutions that merge technology and innovation. Our vision is to drive business innovation through digital transformation services, simplifying and advancing future processes. Our mission is to craft software that sparks innovation and efficiency, bringing businesses and people together globally with passion and dedication.
About the Role:
As an Email Marketing Specialist, you will be a vital part of our marketing team, responsible for creating engaging email content and executing targeted email campaigns. You will manage the entire email marketing process, from building templates to analyzing performance, working closely with cross-functional teams to enhance customer engagement and retention.
What You'll Do:
- Collaborate with the marketing team to create engaging and relevant email content that aligns with the company's brand and marketing objectives.
- Assist in the end-to-end execution of email campaigns, including building and testing email templates, managing distribution lists, and scheduling sends.
- Help segment the email database based on audience preferences, demographics, and behavior to deliver targeted messages.
- Conduct A/B tests on subject lines, content, and design elements to optimize email performance and enhance open and click-through rates.
- Analyze email campaign metrics and provide insights to improve future campaigns, focusing on key performance indicators (KPIs) such as conversion rates and ROI.
- Ensure the accuracy and hygiene of the email database, performing regular data cleansing and list segmentation.
- Stay updated with email marketing best practices and ensure compliance with relevant email regulations and data protection laws.
- Monitor industry trends to identify new opportunities for improving the customer experience.
- Support implementation and maintenance of email automation workflows, nurture leads, and enhance customer engagement.
- Ability to work independently and coordinate with cross-functional teams to ensure seamless execution of email campaigns.
- Prepare regular reports on email campaign performance and present findings to the team, identifying areas for improvement.
- Develop and implement retention strategies to maximize customer retention, engagement, and lifetime value.
- Execute send-outs of newsletters, SMS, and other communication channels in alignment with brand and product-specific roadmaps.
- Working with CMS and other landing page builder platforms to set up site campaigns on desktop and mobile across brands.
- Ensure timely delivery and high-quality output across all tasks.
- Manage data segmentation/customization for targeted and personalized campaigns.
- Maintain all data and update management systems for various campaigns.
- Manage IP/domain reputation and handle unsubscribes/opt-outs effectively.
Skills:
- Proficient in email marketing principles, best practices, and industry trends.
- Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, Pardot, Salesforce Marketing Cloud.
- Ability to analyze email metrics and derive actionable insights.
- Exceptional written and verbal communication skills, with strong presentation abilities and attention to detail.
- Basic knowledge of HTML and CSS for email template customization.
- Understanding of SEO, SEM, and other digital marketing channels.
- Strong analytical skills with experience in A/B testing, segmentation, and conversion optimization.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Effective collaboration with cross-functional teams.
- Familiarity with CRM systems and content creation tools like Canva
- Results-driven and analytical mindset.
- Flexible working hours to ensure smooth business operations
Your Background:
- Bachelor’s or master’s degree.
- 3+ years of experience in email marketing or related digital marketing roles.
- Profound understanding of email marketing principles, best practices, and industry trends.
- Proficiency in email marketing platforms and tools.
- Ability to analyze email metrics and derive actionable insights.
- Exceptional written and verbal communication skills.
- Strong presentation abilities and attention to detail.
- Basic knowledge of HTML and CSS for email template customization.
- Understanding of SEO, SEM, and other digital marketing channels.
- Strong analytical skills with experience in A/B testing, segmentation, and conversion optimization.
- Effective collaboration with cross-functional teams.
- Familiarity with CRM systems and content creation tools like Canva.
- Results-driven and analytical mindset.
- Flexible working hours to ensure smooth business operations
Employee Benefits:
SNAD Developers India Pvt Ltd prioritizes the well-being and development of our employees. We provide comprehensive health coverage, perks for individual achievements, opportunities for professional development, refreshments, work life balance, paid vacations & holidays, incentives for team performance, and regular team-building activities. Our comprehensive benefits package is geared towards nurturing both the personal and professional growth of every employee.
Equal Opportunity Statement:
SNAD believes in the principle of equal employment opportunity for all. This principle will be adhered, in order to ensure that equal employment opportunity is available to all persons regardless of race, color, sex, age, marital status, religion, national origin, height or weight.
